@Sales & Marketing: Delivering Strategic Consulting Combined with Effective, Active Field Representation Since 1998

DRM Audit Assesses Publishers' Readiness in Today's Evolving Software Marketplace

@Sales & Marketing, an independent business development, marketing and sales organization founded in January 1998 and headquartered in Silicon Valley, is offering its Digital Rights Management (DRM) Audit for as little as zero dollars to publishers, studios and artists responding to this offer.

The DRM Audit is intended to deliver a roadmap for successfully navigating online opportunities during these evolving times for Intellectual Property rights holders. Decreasing retail presence, increasing broadband access, Peer–to-Peer networks and changing consumer habits are just a few of the elements that require companies to set a strategy for online distribution now.

@Sales & Marketing developed a keen understanding of online distribution entities and methodologies over the past decade. In doing so, it is clear that many entities have not defined a clear strategy to deliver incremental revenue via online and/or mobile distribution. In fact, one senior executive at a leading firm candidly admitted that within his team, “The whole idea has, for no better word, freaked people out. What I am dealing with is a majority of people who only know retail and have no desire to move beyond that world."

The DRM Audit was developed by @Sales & Marketing’s principals with an intense understanding of the nuances of running an effective software publishing company. Bob Citelli and Jon Monday are former senior executives with leading software publishers and music companies including Epyx, MySoftware Company, Chrysalis Record, MusicWriter, Capcom and Books That Work.

@Sales & Marketing’s principals’ knowledge base and contacts combine consumer electronics, software, hardware and Internet sales and marketing experience gained while holding senior management positions with start-ups, SMBs and enterprise organizations as well as from working with dozens of organizations around the globe since its inception. @Sales & Marketing has assisted numerous technology companies both pre- and post-IPO.

The DRM Audit takes senior managers through a question and answer process, delivers a synopsis of those views and provides commentary and recommendations that are actionable by the company while balancing the complexities of its traditional distribution. It also contains guidelines to assist companies in assuring their own web sites are maximizing customer relations and in-house commerce opportunities.