Monday, August 17, 2009

Rationale For Online Gaming

 

At the Casual Connect conference in Seattle, WorldWinner a provider of online game competitions, announced the results of a survey in which more than 500 online game lovers revealed how playing casual games affects their mood, particularly during the current state of the economy.

Key findings of the survey include:

  • 87% of game lovers report a positive mood boost from playing online games
  • 59% play games online to help forget their worries and problems
  • 44% play to keep their mind sharp between job hunting, working or studying
  • 62% play online games as a de-stressor when job hunting online

Mood Enhancer: Does Game Playing Online Boost Your Mood? (% of Respondents)

Boost mood?

Yes

No

 

87%

13%

Source: WorldWinner Survey, July 2009

Peter Blacklow, president of WorldWinner and EVP of GSN Digital, concludes that "The state of the economy is affecting our leisure activities just as much as it's impacted our working lives and stress levels... our business is... a welcome break... "

Play Games Online To De-stress When Job Hunting (% of Respondents)

Play to De-stress

Yes

No

 

62%

38%

Source: WorldWinner Survey, July 2009

 

Importance of Competition

Reason for Competing

% of Respondents

Thrill of winning money

55%

Forget worries, problems

59

Keeps mind sharp

44

Improve score

36

Victory over skilled player

44

Intensifies thrill

25

Source: WorldWinner, July 2009

 

Reason for Playing Games

Reason

% of Respondents

Currently unemployed

12%

Cutting back on other entertainment

7

Inexpensive hobby

28

Need extra money

5

Relief from stress

30

Boosts mood

14

Source: WorldWinner, July 2009